Sparklist white papers discuss important technical and strategic issues in the email marketing space.

Email Marketing and Publishing Papers

• The Opt-In Email Marketer’s Checklist for Inbox Delivery [pdf]
  Designed to help busy marketers maximize inbox delivery of their email campaigns, our new whitepaper provides ten ultra-practical tips for inbox delivery in a handy checklist format.

• Email Marketing Best Practices [pdf]
  A must-read for all email marketers and publishers