Part 3: Content (2 of 5)

Editing content

Editing content is much like creating new content. To edit preexisting content, follow these steps:

• Go to the Content main page (accessible by clicking on the Content tab at any time).
• Click on the name of the content you'd like to edit.
• Edit the content as desired.
• Click on Save, or Save and Test.

Personalizing content

The 'Insert Field Wizard' allows you to quickly and easily personalize messages for every recipient by inserting information directly from your database into your content. When you click Insert Field, the following window opens:



You can use the wizard to select personalized fields to insert, or to insert standard unsubscribe instructions.

If you have a dedicated server, you may add additional database fields and personalize your messages even further — for example, a customer's sales rep. Note that you need to import your members with this additional information — see "Adding your members" for more information.

The following example shows you how to use Insert Field to personalize a message — in this case, merging in the recipient's first name:

• Select the Text message tab in Content: New Content.

  

• Click on Insert Field.

• Select "Recipient's First Name" by clicking on the drop down box next to Recipient Fields:

  

• Click on Insert. You will be returned to the message you were composing. The merge field will be included as part of your message in the location where your cursor was when you clicked Insert Field, for example:

  Dear %%firstname%%

  When the message is sent, Ed Kaminsky will see:

  Dear Ed

  If a member doesn't have a name, the email address will be merged in. For example, shirley@example.com didn't sign up with a name. Instead of her name, she'll see:

  Dear shirley@example.com

What's next?

• Continue learning about Content (part 3 of 5)
• Skip to Part 4: Segments
• Return to the Getting Started main page