Part 3: Content (5 of 5)

Inserting conditional content

Conditional content allows you to insert blocks of text or graphics into your message depending on whether certain conditions are met by a particular recipient. Using conditional content, you can easily create unique, one-to-one emails tailored to the exact needs and interests of your recipients, without having to write (or send) more than one message.

All the commands work using a simple if-then-else logic: if a particular condition is true, then insert a particular block of text; else (that is, if the condition is not true), insert a different text block. Note that by text, we mean both plain text or HTML -- you may include either. For instance, you may want to send a particular message only to AOL members on your list; please see the example below.

Example: inserting a simple condition

The following example shows how to send a special message to all AOL members (all members with an @aol.com address). Other members will not see this message.

1. While creating content, click on Insert Condition. This button is on the Text tab and the HTML tab when you create new content:

   

2. You'll be taken to the 'Insert Condition: Simple' page by default:

   

3. Select "Domain_" for If This Field.

4. Enter aol.com for Is Equal to This Value.

5. Create your special message for AOL members in the field next to Then Insert This Text.

6. Click on Insert. The conditional content will be inserted into your message:

   

What's next?

• Part 4: Segments
• Return to the Getting Started main page